Rolls-Royce Motorcars

Site update and re-design in time for the launch of the new Rolls-Royce Ghost. It also presented the perfect opportunity to talk about their new state-of-the-art factory and headquarters at Goodwood.

Rolls-Royce Motorcars

Site update and re-design in time for the launch of the new Rolls-Royce Ghost. it also gave them the opportunity to talk about their new state-of-the-art factory and headquarters at Goodwood.

Previously the site had too many whizzy animations that didn’t reflect the understated quality of the brand. We made all interactions slick and refined. We also made the site search engine friendly, something it was clearly lacking.

I helped create a site with refinement that truly reflected the quality of the Rolls-Royce marque

The Team

Creative Director
Dan Northover

Designer
Matt Conn

Technical director
James Costerton

The Channels

Online: Website redesign

Brief

Rolls-Royce needed to bring their web presence up to date. Their previous site was created entirely in flash and was out of date. It also needed to be toned down a little, it was way too whizzy for Rolls-Royce and needed to be a lot more refined.

Solution

We created a site that truly reflected the quality of the Rolls-Royce marque. Using video to enhance the user experience further and exquisite photography the site really brings the quality and craftsmanship of the brand to the fore.