As a team, we were briefed on the digital side of this campaign, The client really liked our work and our ideas. We were then given the opportunity to work on other aspects of it. Including press, outdoor and radio ads.
Macmillan Cancer Support
As a team, we were briefed on the digital side of this campaign, The client really liked our work and our ideas. We were then given the opportunity to work on other aspects of it. Including press, outdoor and radio ads.
Helping this amazing charity raise awareness of the fantastic specialist services they provide in the workplace. Most of us don’t know that this kind support is available.
I helped this charity raise awareness of the practical, medical, emotional and financial support they provide in the workplace
Awkward questions – 30 Second radio ad.
The Team
Copywriter Jess Little
The Channels
Online advertising Press Outdoor Radio
Brief
Macmillan Cancer Support has an amazing reputation. Everyone knows about their nurses and the incredible work they do for people with cancer. But people don’t realise that they do much more.
Solution
We created a campaign that told people the facts and made Macmillan feel positive, approachable and supportive. The look and feel we chose set it apart from all other charities, and allowed us to convey whatever we needed to in a simple, creative way.